Comments on: Using exclusivity to market your music http://notevilmusic.com/using-exclusivity-to-market-your-music/ Online music marketing tactics and services for musicians and bands. Sat, 13 Feb 2010 15:11:42 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Jay http://notevilmusic.com/using-exclusivity-to-market-your-music/comment-page-1/#comment-419 Jay Mon, 01 Sep 2008 11:08:25 +0000 http://notevilmusic.com/using-exclusivity-to-market-your-music/#comment-419 Great read, you have many interesting points. Great read, you have many interesting points.

]]> By: GigDoggy http://notevilmusic.com/using-exclusivity-to-market-your-music/comment-page-1/#comment-153 GigDoggy Sat, 05 Apr 2008 19:50:13 +0000 http://notevilmusic.com/using-exclusivity-to-market-your-music/#comment-153 Interesting points, though i do agree with Kenny Love to some extent. I think every tools has to be investigated. I also think that you cant put all bands in only 2 categories: established (money fame power) and indie (living only off live shows and merch with a half time job on the side). I like to approach you have for fans to contact you via instant messaging, but its true that that would just become crazy after a while, if ever you were to become popular. Fans will soon enough have as much influence online then offline for their bands so to try to capitalize on that is crucial. Interesting points, though i do agree with Kenny Love to some extent. I think every tools has to be investigated. I also think that you cant put all bands in only 2 categories: established (money fame power) and indie (living only off live shows and merch with a half time job on the side).
I like to approach you have for fans to contact you via instant messaging, but its true that that would just become crazy after a while, if ever you were to become popular.
Fans will soon enough have as much influence online then offline for their bands so to try to capitalize on that is crucial.

]]> By: MrBlue http://notevilmusic.com/using-exclusivity-to-market-your-music/comment-page-1/#comment-144 MrBlue Wed, 19 Mar 2008 01:02:42 +0000 http://notevilmusic.com/using-exclusivity-to-market-your-music/#comment-144 I'm in the industry as well. There are a handful of high quality blogs on the web right now with great music industry content, and this blog is full of exactly that. Good job. I've got you bookmarked. Cheers. I’m in the industry as well. There are a handful of high quality blogs on the web right now with great music industry content, and this blog is full of exactly that.

Good job. I’ve got you bookmarked.

Cheers.

]]> By: Becky C http://notevilmusic.com/using-exclusivity-to-market-your-music/comment-page-1/#comment-141 Becky C Mon, 10 Mar 2008 01:34:23 +0000 http://notevilmusic.com/using-exclusivity-to-market-your-music/#comment-141 I found your blog on Blog Catalog, which I just signed up for. I too studied the recording industry and am concerned with keeping up-to-date on emerging news and trends, so I'm hoping you can fill me in on the stuff I might miss. :-) I look forward to reading more! I found your blog on Blog Catalog, which I just signed up for. I too studied the recording industry and am concerned with keeping up-to-date on emerging news and trends, so I’m hoping you can fill me in on the stuff I might miss. :-) I look forward to reading more!

]]> By: Kenny Love http://notevilmusic.com/using-exclusivity-to-market-your-music/comment-page-1/#comment-133 Kenny Love Sat, 08 Mar 2008 02:28:40 +0000 http://notevilmusic.com/using-exclusivity-to-market-your-music/#comment-133 Okay, I must offer up a, sort of, "devil's advocate" response to several of your points: > I’m not so sure if it’s functional (exclusivity) for unestablished > artists. I am actually certain that it is not for unestablished artists. >...it is important to understand that the strategies that work > for international rock stars don’t usually work so well for > emerging artists, who are still finding their audience. This is true...the absolutel kiss of death for most unknown independents would be to attempt to pull off a "Radiohead." > Exclusivity works best if the content you are offering stays > exclusive... Again, this can be, practically, filed in the "impossibility" folder for Indies. > You could for example share your Messenger user name or > your Skype user name with every fan, who signs up to your > mailing list. Instant messaging is in my humble opinion better > way to build a relationship with your fans than sending emails. > I believe that “true fans” appreciate communication with the > artist... While "warmth" between artists and fans may be created, the impending nightmarish assault of fans 24/7 on an artist will quickly become overwhelming through the use of "live" communication that instant messaging offers. In the interest of retaining sanity, and from my perspective, "live" communication is best maintained at specially arranged and well promoted times, similar to the artist communication scheduling that I believe was successful for AOL, while maintaining mailing lists and newsletters to ensure fans are continuously updated. Okay, I must offer up a, sort of, “devil’s advocate” response to several of your points:

> I’m not so sure if it’s functional (exclusivity) for unestablished
> artists.

I am actually certain that it is not for unestablished artists.

>…it is important to understand that the strategies that work
> for international rock stars don’t usually work so well for
> emerging artists, who are still finding their audience.

This is true…the absolutel kiss of death for most unknown independents would be to attempt to pull off a “Radiohead.”

> Exclusivity works best if the content you are offering stays
> exclusive…

Again, this can be, practically, filed in the “impossibility” folder for Indies.

> You could for example share your Messenger user name or
> your Skype user name with every fan, who signs up to your
> mailing list. Instant messaging is in my humble opinion better
> way to build a relationship with your fans than sending emails.
> I believe that “true fans” appreciate communication with the
> artist…

While “warmth” between artists and fans may be created, the impending nightmarish assault of fans 24/7 on an artist will quickly become overwhelming through the use of “live” communication that instant messaging offers.

In the interest of retaining sanity, and from my perspective, “live” communication is best maintained at specially arranged and well promoted times, similar to the artist communication scheduling that I believe was successful for AOL, while maintaining mailing lists and newsletters to ensure fans are continuously updated.

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