How to make money as an independent artist?
September 18th, 2007 by Niklas Rämö // Got anything to say?
People don’t want to buy music anymore. Okay, maybe that is a bit of an overstatement, but that is the trend music industry is facing more and more often. There are so many alternative ways for music consumers to listen to music they like that buying records and even paying for downloading isn’t appealing anymore. You can go to pandora.com or last.fm to listen to your favorite bands and discover new music, you can download your favorite music from peer-to-peer and BitTorrent networks illegally, and now you can also go to spiralfrog.com and listen to ad supported music for free legally. So, you still want to make living with music? Then don’t try to sell it directly, there are other ways to generate revenue.
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Here is something that escapes my mind: there are many studies concerning how music piracy impacts on the record sales, music industry and economy, but only a few researches about why people engage in the piracy behavior. Why? For example every year International Federation of the Phonographic Industry releases a commercial piracy report that shows piracy statistics, distinguishes problem countries with high level of piracy and explains how these figures affect negatively on the music industry, but there is only little discussion about the reasons that lead to the current state of piracy. It is crucial to study the motives of people when they engage in the piracy behavior. This way we might understand the issue better and influence it much more effectively.