Not Evil Music is a boutique artist management agency, web design studio and an online marketing powerhouse aimed to satisfy the needs of newcomer bands and music companies.

• We help musicians, bands, record labels and other music companies to get their stuff together on the Internet.
• Every artist and music company needs to have an online presence today, a strong online presence for that matter.
• Whether it’s about designing a kick-ass website, getting your online social network profiles up to date, or planning & carrying out an online marketing campaign, we are up to the task.
• Our job is to make you look cool for your fans/customers online, and we love doing it, seriously.
• You don’t have to know anything about web design, online social networks or online music marketing. We do the work for you and try our best to explain to you how to best make use of your brand new online presence.
• Consequently, we also drink a lot of coffee.

The Story

“Anybody can make history. Only a great man can write it.”

It all started from a single blog, where I shared my ideas and knowledge about music industry. I got my knowledge from Jyväskylä University of Applied Sciences, where I study music management. And I got my ideas from exploring online social networks and reading a lot of articles/blog posts by very smart people. Some people happened to actually like the ideas and like every respectable blogger, I just ignored the “bad” comments and read the good comments over and over again boosting my non-existent ego. Inspiring indeed. Well, it was inspiring enough to make me start my own company specializing only in online music marketing.

In the beginning I had a strong ideology and mission behind Not Evil Music, which went something like this… “The main mission of Not Evil Music is to help artists understand music business better and get them the needed attention by utilizing various online music marketing techniques. Internet can be the most cost-effective environment to market your music in and we are committed to learning all about online music marketing constantly trying to find new ways to market your music on the Internet. It doesn’t matter if you are an emerging artist or an international rock star, we can help you maximize your online visibility and reach your fans on the Internet.”

Yeah, I know. If only. As it turns out, online music marketing in practice is not an easy job, especially with a tight budget. Nevertheless, in May 2008 Not Evil Music got its first client, a UK band called 51/50s. We designed their website & MySpace page, promoted them to new fans through various online networks, arranged a fan competition for them, promoted them to various music blogs, music magazine and radio stations, and it all worked. The band was more than happy with the way we did our job, and we were finally sure that we could deliver what we promised. The band was actually so happy that they asked us to start managing their whole online presence from that moment on, we thought it was a good idea too and agreed.

During the first year we received countless emails and requests from artists, curious about our services, which is a very good sign. If nothing else, we have a good idea behind our service. Unfortunately, most of the times the artists, who contacted us were not so happy with the pricing, although I thought all the time that we were ripped off with the prices we offered to independent artists. But, I guess it doesn’t come as a surprise that independent artists do not have an extra 500 Euros lying around.

It was time to rethink the business model, and especially the revenue model. And now you are watching the result of that rethinking. A boutique artist management agency, web design studio and an online marketing powerhouse aimed to satisfy artists’ and music companies’ needs. Not Evil Music is a very small company, but has a lot of punch and sisu for its size.

Company Facts & Figures

CEO & Founder: Niklas Rämö
Business Identity Code: 2153533-8
Founded: 7th November, 2007
Location: Tampere, Finland